Smart Address

Why should I cleanse my business data?

In today's climate it is vital that everything your business utilises is cost effective and delivers the maximum return on investment. Databases are no different. Your customer or prospect database needs regular care and attention to maximise the opportunities to your business so you should be performing regular data cleansing processes to ensure that the data is accurate and up to date.

  • Correct invalid or misspelt addresses.
  • Identify addresses which clearly have errors.
  • Update street names that have changed since they were originally entered.
  • Standardise the format and layout of your addresses.
  • Add up-to-date postcodes.
  • Prevent wastage by removing duplicate entries.
  • Add coordinates (geocodes) if required.

    Note: it is possible to access the geocodes only without incurring the full cost of address cleansing and standardisation.